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This is normally done through discussion and meetings. After having a detailed discussion, we will explore your aims &amp; objectives, your target audiences, your content or functionality requirements and ultimately what you are looking to achieve. This is a key foundation for building the right solution. It requires input and resources from\\u00a0the client to ensure it\\u2019s a success.<\\/p><\\/div><\\/div><\\/div><div id=\\\"panel-gb31-5ebca7911d80f-0-0-1\\\" class=\\\"so-panel widget widget_text\\\" data-index=\\\"1\\\"><div class=\\\"panel-widget-style panel-widget-style-for-gb31-5ebca7911d80f-0-0-1\\\" data-title-color=\\\"#443f3f\\\" data-headings-color=\\\"#443f3f\\\"><h3 class=\\\"widget-title\\\">USER EXPERIENCE<\\/h3><div class=\\\"textwidget\\\"><p>We use tools such as Photoshop, Illustrator, Sketch and InVision to produce wireframes and layouts that form the basis of the users experience and journey on your website or application. We aim to create a digital experience that engages, excites and enables the users to do what you want them to do. To get this right takes understanding, experience and iteration. But it\\u2019s worthwhile. It\\u2019s the difference between a good and a great website or product.<\\/p><\\/div><\\/div><\\/div><div id=\\\"panel-gb31-5ebca7911d80f-0-0-2\\\" class=\\\"so-panel widget widget_text\\\" data-index=\\\"2\\\"><div class=\\\"panel-widget-style panel-widget-style-for-gb31-5ebca7911d80f-0-0-2\\\" data-title-color=\\\"#443f3f\\\" data-headings-color=\\\"#443f3f\\\"><h3 class=\\\"widget-title\\\">DESIGN<\\/h3><div class=\\\"textwidget\\\"><p>Our design process is firmly tied into research and user experience (UX). We want to make informed design decisions. There will be a reason that button is green, why it has a lot of space around it and where it appears on the page. All design decisions are based on what we know about your audience, what they want and what you want them to do. All of this works together to take them on a journey, sometimes this journey is manipulated by you to achieve your goals. Our design work is often delivered in the browser, so you can see and experience how it will work on various devices. All of our work is responsive, meaning it is just as great on a phone as a computer.<\\/p><\\/div><\\/div><\\/div><div id=\\\"panel-gb31-5ebca7911d80f-0-0-3\\\" class=\\\"so-panel widget widget_text\\\" data-index=\\\"3\\\"><div class=\\\"panel-widget-style panel-widget-style-for-gb31-5ebca7911d80f-0-0-3\\\" data-title-color=\\\"#443f3f\\\" data-headings-color=\\\"#443f3f\\\"><h3 class=\\\"widget-title\\\">PROTOTYPING<\\/h3><div class=\\\"textwidget\\\"><p>When building a digital product, the best way to get the right solution is to build prototypes, iterate and refine. With the best will in the world and even with many years experience, things are never 100% perfect straight off the bat. You need to factor in refinement, improvement and continual evolution. Rapid prototyping in tools such as InVision and Sketch allow us to show how things will work quickly and without spending time building something that will eventually be scrapped. This is all part of the process.<\\/p><\\/div><\\/div><\\/div><div id=\\\"panel-gb31-5ebca7911d80f-0-0-4\\\" class=\\\"so-panel widget widget_text\\\" data-index=\\\"4\\\"><div class=\\\"panel-widget-style panel-widget-style-for-gb31-5ebca7911d80f-0-0-4\\\" data-title-color=\\\"#443f3f\\\" data-headings-color=\\\"#443f3f\\\"><h3 class=\\\"widget-title\\\">DEVELOPMENT<\\/h3><div class=\\\"textwidget\\\"><p>Our back end weapon of choice is PHP. Often in the form of Laravel for bespoke app development and Craft for content managed websites and e-commerce stores. For front end development we use bootstrap, node, and vue.js. For app development, we prefer native wherever possible. 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class=\\\"normal\\\">01.<\\/span> The Challenge & Solution\",\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"28\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"79097164\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span class=\\\"drop-cap\\\"><span class=\\\"drop-cap-letter\\\">O<\\/span><\\/span> One of the principal decisions that startup owners have to make is whether or not to engage in SEO. One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene. If you are a new online entrepreneur but are not convinced of the benefits of SEO, then this article is for you! Here are some of the reasons why SEO is important and why you should consider it as a marketing technique. <span class=\\\"text-dark medium\\\">SEO is less expensive than other online marketing approaches.<\\/span> It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing. 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class=\\\"normal\\\">01.<\\/span> The Challenge & Solution\",\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"28\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6759eb4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span class=\\\"drop-cap\\\"><span class=\\\"drop-cap-letter\\\">O<\\/span><\\/span> One of the principal decisions that startup owners have to make is whether or not to engage in SEO. 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